We sought to visually capture both the ruggedness and natural beauty of the Philippines and the people who sell handmade goods for a living. It was important to have Filipino culture be prominently visible in the brand but to not caricaturize or romanticize the islands. Hand painted signage, natural colors, and textures from the Philippines played a heavy influence on the visual identity.

The space was built with the communal spirit and ingenuity of the Filipino marketplace as well as the comfort and hospitality of a Filipino family’s living room.

Coincidentally, we discovered that the same space of the Palengke Pop-up Shop happened to be the site of what was previously Manila Imports, a Philippine goods import shop that was in the space until at least 2009.

Brand Naming, Brand Identity, Logo Design, Brand Strategy, Social Media Strategy, Content Creation, Marketing Campaign Strategy, Creative Direction and Production: Vinyl Installation, Package Design, Signage Design and Fabrication, Website Design, Copywriting, Photography, and staffed the store :)

In 47 days, we:

• Curated and consigned work from over 15 local artists and businesses
• Grew social media presence on Facebook, Instagram, Snapchat, and Tumblr with a collective following of over 1,500 followers
• Reached over 700 transactions and over 12,000 visitors
• Garnered media coverage by Ethnic Seattle, Seattle Globalist, Fresh Jess, and KOMO4 News

View the video here